"The video for “Euphoria” is directed by four times Grammy-nominated Marcus Söderlund (With the production company Folke Film) and was recorded during 24 hours in one of Stockholm’s nearest “wilderness” at Sickla farm in eastern Stockholm. Marcus who was listed in the Pitchforks “50 Best Videos of 2000” and has worked with names like The Though Alliance, Fibes Oh Fibes and Miike Snow, builds a magical atmosphere when he lets Loreen's inherent powers to play against the forces of nature."